The Apprentice is a unique indoor team building game based on the TV Show where you get to create, market, and pitch your own cereal product!
We can tailor the activity to suit your own brand or products to encourage engagement and innovation in a fun and totally different way.
6 – 150 participants
We require a private indoor venue with room to address the entire group for the briefing and final pitch presentations; this could be your offices, a conference centre or function space – ask us for suggestions! Teams may then break into separate areas to plan and develop their pitch.
Recommended duration is 3hrs (min duration = 2hrs, max duration = 3.5hrs)
Inspired by the T.V. show, the Apprentice will challenge the group to work creatively as you design and pitch a breakthrough brand of breakfast cereal to a team of “Woles” Executives! You’ll need to use every trick in the book to impress the judges as you work against the clock in the fastest product development and pitch process your organisation has ever been a part of.
The game begins with an entertaining brief to The Apprentices which introduces the task. During this brief we also touch on the popular DISC personality profiling method which talks about the importance of the different roles within a team. This is delivered in a humorous and entertaining way and arms teams with information that will assist you in your ability to communicate, work together cohesively, and recognise that everyone has something to bring to the table.
The group will then be split into smaller teams and just like on the TV show you decide the company name for your opponents! Whether you are naughty or nice, teams will have to run with the name they are given and make it work. Then it’s time to start brainstorming! Using materials and ingredients from our inspiration and tasting tables, you actually get to create your own cereal and packaging! You will have to transform a blank cereal box, tube, bucket, jar or bag into eye-catching branding that appeals to your chosen target market. Along with the product you need to create a social media marketing campaign and app. Teams are encouraged to think big and bold; innovation and creativity will be the trump card in this game.
The Apprentice’s will have to stick to the strict deadline and be ready to present the product, brand and app in a final pitch in front of the entire group. Failure truly is no option and you’ll be amazed at what your colleagues are capable of! The team that has the total package from a product, marketing & pitch perspective will win the day. The Apprentice is a great way to get your team thinking outside the box in a real work scenario that counts for nothing but fun!
Teams choose the company name for other teams just like in the show!
We set up tasting tables with:
ENQUIRE NOW for an info pack with details on venue suggestions, room set up, AV requirements, how to book, and more!
“Thanks for organising such a wonderful day for us last Friday. The entire team had a ball, and we have gone along way to becoming a closer team as a result of your energies.”
SUE H. | WESTPAC
“We just loved it!! We had such a good time and the guys were great. We would all highly recommend it and would love to do it again, not to mention try the other options. It was well organised, fun, fitness and a great way to explore town. Thanks again!”
ELISE B. | TIME OUT MAGAZINE
“Complete and total success. I’d highly recommend this event to anyone looking for something fun and different to do.”
LAUREN L. | HARD HAT
“The guys did an absolutely brilliant job and it was a huge success … they managed to put FUN back into our team!! Everyone’s been raving today!”
ANDREA C. | ORORA GROUP
“On behalf of everyone in the team, I would like to say Thank You very much for facilitating such a great day out for us!”
ANTON S. | MLC
